Our society places enormous pressure on us to pick sides;

right, left, liberal, conservative, pro, anti, and the list often seems infinite. 

While it’s expedient not to compromise our values we can also choose not to be a part of the divisiveness which is eroding our shared humanity. Our goal for the iCHOOSE brand is to counter this social discord by choosing a different narrative. With our “iCHOOSE” decal or sticker, displayed on your car, computer – pretty much anywhere, or wearing the printed apparel, we want to change the conversation. Let's listen, engage with each other and respectfully agree to disagree. This will only make us stronger.

What are you choosing?